In debut children’s book, Instagram’s Eva Chen mixes magical shoes and iconic women (NBC News)
I interviewed Instagram’s Eva Chen about her new book and did a video where she showed me how to take the “perfect” selfie.

We Survived Netflix’s Squid Game Experience. Here’s How. (ADWEEK)

I wrote about Netflix’s Squid Game experience that opened in Manhattan ahead of the new season of the show. I reported on the ground from the activation and went through the challenge.

Inside Netflix’s Massive Marketing for Squid Game Season 2 (ADWEEK)

Ahead of the second season premiere of Squid Game, I wrote an article and spoke about Netflix’s partnerships and activations.

Dexter Gets Resurrected in Bloody Campaign (ADWEEK)
I wrote about Showtime and Paramount+’s 360 marketing campaign for its sequel series, Dexter: Resurrection, which included immersive real-life and social elements. As part of the assignment, I attended the red carpet premiere and interviewed stars like Uma Thurman who appear on the show.

Netflix Books a Killer You Marketing Stunt With Penn Badgley (ADWEEK)

I wrote about the campaign for You’s final season, which featured a pop-up event with a surprise appearance from actor Penn Badgley and the rest of the cast. For social, I attended the media preview of the pop-up activation and was one of the few select press who got to capture video of Badgley and the rest of the cast. I also attended and captured footage of the special fan screening and premiere.

Multiple stories (ADWEEK)

During the week of NewFronts and TV upfront season, I captured a variety of footage of two weeks for ADWEEK’s social media channels across Instagram and TikTok.